About Us

OUR STORY

Toronto based intimates brand focused on empowering women with products that are comfortable, practical, sustainable and flattering. Our goal is to ensure women feel supported throughout the day, but at the end of the day when they take their clothes off, they still feel and look hot. We created Buffs with this mission in mind, where comfort meets confidence, and sensuality meets practicality.

OUR FOUNDER

Hi, I'm Grace Apps—founder of Buff Intimates. I launched Buff in 2020, shortly after moving to Toronto to start my career in the fast-paced corporate tech world. As a young woman in my early twenties, I was juggling work, social life, dating, and like so many women, I found myself constantly choosing between underwear that looked good and underwear that actually felt good—why couldn’t we have both?

I started Buff to create underwear that just works: whether you're grinding through a 9-5, hitting a workout, grabbing drinks with friends, or heading out on a date, you deserve pieces that are comfortable, confidence-boosting, and made to be seen (or not—your choice). After 2.5 years of listening to women, researching the industry, and testing prototypes, Buff was born.

OUR DIFFERENCE

We believe better underwear starts with better choices—from how it’s made to how it fits into your life. That’s why sustainability is built into every step of our process. From day one, we’ve prioritized eco-conscious materials and 100% compostable, recyclable packaging. Our fabrics are carefully selected to offer the perfect blend of softness, stretch, and durability—all while being gentle on the planet and good for your body.

Our Cotton Line
Made from our signature blend of organic cotton and spandex, this line is designed for breathable, everyday comfort. It’s soft but structured, with a natural feel that holds up to long days and active routines. The organic cotton is naturally moisture-wicking and ideal for sensitive skin, making it a great option for those who prioritize hygiene and airflow. Think: errands, busy workdays, and days when you just want to feel grounded and fresh.

Our Modal Line
Our modal and spandex blend is where elevated softness meets second-skin comfort. This line is buttery smooth, ultra-light, and designed to disappear under clothing. It’s perfect for lounging, date nights, or slipping into something that feels a little more luxe. Modal is also naturally moisture-wicking and resistant to shrinkage, offering a sleek, low-maintenance option with a slightly silky finish. It's your go-to for comfort that still feels sexy.

As a small business, we know we’re not perfect yet—but we’re committed to progress. Our goal is to become carbon neutral within our first five years of operation. With each new product release, we’ll continue to raise the bar on transparency, responsibility, and positive impact.